What better way to get ready for the weekend than another fire ‘It Is What It Is’ broadcast? It’s non-stop must-see motion with over an hour of runtime highlighting the massive Mike Tyson and Jake Paul face-off, a wild Thursday Night Football game and plenty more.

Just keeping it 100? Max is bodying the competition with its loaded up firepower. I’m talking about gripping, action-packed shows with stellar acting and some insanely funny series like ‘Bookie’ rocking and ready for a must-see second season.

Spoiler alert? If you’re a fire United Kingdom musician, hit me up anytime and I can almost always promise you a spot around Attack The Culture - or at the very least on the homepage playlist. So it’s no shocker international rapper BlazeYL has my full attention with a hard-hitting ‘Meaningful Captions’ single.

Just keeping it 100? I have zip-zero plans to slow down showing endless love to the rap vixen Yari Toro especially when she’s slaying like this. The music hits hard but my goodness if the selfies don’t have me soaking up every angle.

Is there any city better than New York? Honestly? It’s only right the Big Apple plays the centerpiece for rap artists Corey St. Rose and Fivio Foreign for their hard-hitting and of course must-see ‘Do It Again’ remix music video.

Can’t get enough of what’s brewing with the ‘It Is What It Is’ crew? Look no further than the consistency they’re showing especially with today’s focus centering on the NFL Week 11 matchups, a massive Eagles/Commanders game tonight and what’s on deck for Deion Sanders’ future.

Cuffing season low-key is coming up super fast and what better way to embrace having a ride or die alongside you than having an audio gem like JayDon and 310babii’s ‘Ah! Ah!’ anthem? How about adding a music video to the mix? Say less.

There’s really no doubting anymore - Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e easily have one of the best hip-hop sports podcasts in The Culture right now and show no signs of slowing down. Getting over an hour of epic chatter ranging from the NBA In-Season Tournament face-off between Steph Curry’s Golden State Warriors and ex-teammate Klay Thompson’s Dallas Mavericks to college superstar quarterback Shedeur Sanders checking in - it’s a wild Wednesday broadcast.

Who wants slow and romantic vibes right now now when you can fully turn up? Look no more than losing your mind to rap crew EarthGang and T-Pain showing out with their ‘Love You More’ audio gem. But more than a song, how about a vixen-filled music video? Say less.

Who wants to wash their whips? Well, if you’re rap superstar NLE Choppa, you won’t mind having fun at the car wash and it’s BenMarc’s direction in the ‘GO’ music video that’ll have you losing more than just your mind.

Normally I would salute the legend himself Big Beard Business a.k.a. Triple B in the PREVIEWS, REVIEWS & MORE but when he’s slapping like he’s done lately - it's definitely NEWS goals. With cuffing season closer than you think, how about getting the Top 25 fragrances to set you apart from the competition this fall?

Beep beep. Jeep Jeep. It’s all types of major flexing on display going down coming courtesy of hip-hop artist STAR BANDZ showing out with her hard-hitting ‘How The Game Go’ single and music video.

I’m here for all things rap artist JasonMartin in 2024. The music is always fire but the visuals are getting extra hard especially when you see him turning up in the ‘PROBLEM’ cinematic presentation.

If I had it my way? I would just have a column around here dedicated to rap vixen Yari Toro’s selfies. Baddie and nice-nice with the wordplay? I’m in love.

There might be West Coast vibes coming from IDK on a regular basis but it’s clear for the storytelling of his ‘MiLES TRUMPET’ anthem, it’s only right to take his talent to the Big Apple.

I live the wireless lifestyle but seeing everyone’s favorite 6 God showing out with the wired look? Why not? It’s OVO Sound boss Drake with the fashion flexing and wired earbuds glowing up for the masses.

Who doesn’t love wild and random flexing? I’m here for all things Lil Nas X and his wardrobe - especially when it involves exotic-looking furs you have to see to believe.

Ready for new fire coming courtesy of hip-hop duo Dave East and AraabMuzik? Look no further than their newly released ‘Percocet’ music video completely setting the tone for an upcoming Living Proof collaborative effort.

Is there any better way to get your Friday going than seeing the trio of Cam’ron, Treasure ‘Stat Baby’ Wilson and Ma$e turning up with the weekend goals on deck? From talking about the wild ‘Thursday Night Football’ game to NBA chatter, it’s pure must-see vibes.