Love the ‘It Is What It Is’ crew? Well, the wait’s over and Cam’ron is back suited up for all the hot topics ranging from NFL topics and huge signings to the status of a new Ma$e studio album.

OVO Sound boss Drake always gets big love around these parts. So it’s no shocker his update on what’s brewing in the near future is demanding of headline attention.

Let’s just keep it 100. When it comes Cam’ron, you have to stop what you’re doing and completely tap in because everything he says is so thorough and a buck.

It’s no secret - I have big crushed on rap crooner SadBoi for months and months but my goodness I can’t get enough of her. The glowing is always activated but how about this nude flex marketing ploy for the touring hype? Say less.

You already know how I feel about rap vixen Yari Toro but seeing her love for my twin Drake? My goodness - let’s push forward and make the collaboration happen - immediately.

How can you not love the iconic Nicolas Cage? How about seeing him glowing up and starring in another movie made for the masses? It’s all going down with The Surfer this spring.

We’re weeks and weeks away from New Year’s Resolutions but how about getting inspired days away from March courtesy of R&B crooner FrankHaveMercy? I’m here for it.

You know I have some serious love for you when you’re an artist like Jay Critch with spot performance dates brewing and getting the NEWS spotlight. But having rocked with him for a few years, he’s remained top notch and only getting better.

I always deliver big co-signs to fire musicians and I’ve rocked out with crooner Tempest for the past few years - easily. So how about getting a chance to witness greatness for all you local Los Angeles Attackers? Giddy up.

Rap artist Sheff G always, always, always delivers with the fire tunes. So how about seeing him glowing up and crushing it with the ‘BROKEY’ music video? Super tough.

I love fire visuals. So it’s no shocker rap star Quavo is glowing up and having endless fun courtesy of the newly released ‘Trappa Rappa’ music video.

Weekend goals are ‘this’ close but how about turning up with the ‘It Is What It Is’ crew? It’s all types of hot topics from the NHL All-Star game and NBA crushing injuries to social media feedback. Holy smokes.

What better way to get into your weekend goals than having a full-fledged new album ready for your streaming? Look no further than a long-anticipated SAINt JHN Festival Season project streaming everywhere.

When it comes to pure energy - look no further than what Burna Boy serves up on a regular basis. How about turning up to the newly released ‘Update’ music video? Say less.

Need an anthem? Look no further than what BIG E and Erica Banks are serving up right now. How about seeing them glowing up in their ‘Rackz Daddy’ music video? Oh yes.

I love fire anthems so when you can get Jay Worthy to flip a fire tune like ‘I WISH’ into a hard-hitting music video? I’m here for it.

Love big glowing and flexing? Look no further than what you’re getting served up courtesy of El Snappo and 1900Rugrat with their ‘Chicken Remix’ music video.

Need some fire to turn up to? Look no further than what’s brewing coming courtesy of hip-hop artist Fredo Bang and TEC with their new ‘Smackers’ music video.

When I launched Attack The Culture a few years back - I made sure to reference both Action Bronson and Curren$y in my bio so just know if there’s anything Spitta-based - you’re going to get his presence around here. A fire ‘Dream Machines’ anthem? Say less.

Normally I would rock out with the ‘It Is What It Is’ content down in the PREVIEWS, REVIEWS & MORE section but after a wild NBA All-Star Weekend, why not let the crew wild out in the NEWS? Say less.