It’s clear - whenever rap artist Dave East is serving up alongside araabMUZIK, you know fire is expected. So it’s only right the duo deliver with their hard-hitting ‘ROLL UP’ music video.

I love getting put onto fire singers with baddie vibes. It’s all eyes on the stunner Abir showing out and I love it.

It’s clearly winter but if you’re keeping tabs on rap vixen Rican Da Menace? My goodness- you would think it’s summertime fine vibes.

Need someone to start keeping tabs on? Look no further than what rap artist 1900Rugrat is bringing to the table with Florida rap heavyweight Kodak Black with their ‘One Take Freestyle’ remix music video.

It’s still crazy to believe what all went down in Los Angeles just a few days ago. Leave it up to hip-hop artist Brodie Fresh coming through with an emotionally-charged ‘Strangers Need Love Too’ music video reflecting on the California wildfires.

The Super Bowl is a few weeks away but how about getting pumped up courtesy of hip-hop superstar Kendrick Lamar? The West Coast rap king is giving day ones a reason to geek out over his upcoming. halftime performance with a teaser trailer.

Masked killer goals? You better believe it. It’s all types of twists and turns coming courtesy of the Hell of a Summer trailer.

It feels like forever since seeing and hearing rap heavyweight 2 Chainz delivering pure flames. Pairing him up with The Alchemist and Larry June? It’s must-see feels in the ‘Bad Choices’ music video.

Love visual flexing? Look no further than the signature sound of hip-hop artist Loe Shimmy showing out alongside rap rocker Trippie Redd for their ‘Coco Chanel’ music video.

All eyes on rap vixen TiaCorine? You already know. The hip-hop diva always has my attention and I can’t get enough of her.

If I had it my way? R&B vixen Goldie Luxx would take selfies hourly and she would dominate the entire site. But I’ll take them as she drops them.

There’s something about the way rap artist Karrahbooo rhymes I just can’t get enough of. But for the purpose of this section, how about geeking out over her glowing?

The mink coats are back-back? Turns out rap veteran Joey Bada$$ is really in his music bag as of late and continues to prove it with a new ‘Sorry Not Sorry’ music video for your viewing pleasures.

Crooner Haley Smalls for the win? How about a super chill ‘Back To You’ music video to the rescue? Say less.

Forget eating Nobu for dinner dates. Lean on hip-hop artists Roc Marciano and The Alchemist for their approach to luxury living as seen in their ‘Rauf’ music video.

Ready for new audio fire coming courtesy of the United Kingdom’s Jeshi? The countdown to his Airbag Woke Me Up album drops in 96 hours but in the meantime - his ‘SCUMBAG’ single demands your attention.

Need to get into the Valentine’s Day spirit? R&B crooner Chloe Tang comes through with much more than an audio gem courtesy of her fire ‘Inspiration’ music video.

Love what rap artist che brings to The Culture? Look no further than seeing him glowing up courtesy of a new ‘Pose For The Pic’ music video.

How are you making out with cuffing season going strong? Turns out crooner Reuben Aziz has things to get off his chest and doesn’t hold back with the ‘stick around’ music video.

Normally I would put this type of fire in the VIDEOS section but there’s something special about hip-hop entertainer and journalist Nardwuar which demands top of site treatment. Getting the legend paired up with St. Louis rap diva Sexyy Red? I’m here for it.